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Forum / Video Producers / Target Still Doing Music-Driven Spots Even After Changing Agencies

Target Still Doing Music-Driven Spots Even After Changing Agencies

Although Target changed ad agencies in Jan 2012, deciding to leave Wieden and Kennedy after almost $4 billion in increased revenue, it appears Target's new agency as not abonded the creative strategy of music driven-spots like this recent spring promotion:

MusicRevolution1 Apr 26, 2013, 12:10
We hear glockenspiel in like every other TV commercial now. It's the instrument for "happy".

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Target Still Doing Music-Driven Spots Even After Changing Agencies