We’ve launched our discussion forum https://www.musicrevolution.com/forum/, which is focused on the various aspects production music, to provide an additional resource to serve the community of professional and aspiring musicians that fuels MusicRevolution.com. Our objective with this forum is to create an online meeting place where our musicians can share their knowledge and experiences, and collaborate […]
This blog article links to three play lists containing the type of production music I see used most often in TV commercials and video presentations. By “type” I don’t necessarily mean specific music sub-genres (punk rock, progressive trance, etc.) but rather moods or energy levels most often required by a video editor trying to tell […]
Producing a music track is akin to directing a motion picture in that one of those many decisions made on the set will become a huge factor in the editing room……but it’s difficult to know which one. It takes extraordinary skill to be immersed in the technical complexity, creative options and personalities of a production […]
Check out this State Farm commercial targeted towards an African-American demographic. http://www.boardsmag.com/screeningroom/tvfilm/8966 Synopsis: These types of commercials are sometimes referred to as “image” spots. They do not convey specific information (prices, awards, products) but rather combine music and visuals together in a collage and associate that brand with the experience. This music video features a […]
Somewhere between 21 million and 46 million gallons of crude oil have been disgorged into the Gulf since the Deepwater Horizon oil rig exploded on April 20, according to government estimates. Eleven workers were killed in the blast. Our only reference point for the ecological repercussions of this much oil spilled into US waters is […]
The History Channel has added a new visual element to their logo they call a “propel”. This promo spot, directed by Adam Levite at Ghost Robot Productions, features a re-make of a 1957 Buddy Holly song “Everyday”: http://www.boardsmag.com/screeningroom/tvfilm/9141 Synopsis: Grizzled factory workers (live action) manufacture countless “propels” on giant machinery. Scenes of red triangles riding […]