“Thinking music” is one of the most frequently used aesthetics in broadcast advertising. Spots that employ this approach normally open with an onscreen actor asking, “Have you ever thought about….”.
A pioneer in this style of music was certainly composer Thomas Newman, who assembled exotic configurations of percolating mallet percussion instruments to create his score for the Academy-Award winning film American Beauty.
MusicRevolution is lucky enough to have some great “thinking music” as well. Check out these 15 production music tracks I recently pulled for a client music search. All these tracks essentially say, “Feel like learning something new today?”(scroll down until you see a playlist on the left):
https://www.musicrevolution.com/?binid=79
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Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace where media producers and business owners can license high-quality, affordable music from a online community of musicians.
