1) Jeep – “4x4ever”
This spot topped our list because – instead of using a well-known popular song – DDB Chicago introduced us to an unknown song by an unknown artist. It’s refreshing to see agencies take risks like this.
Agency: DDB Chicago
Original Music: Morgan Dorr
2) T-Mobile – “Restricted Bling”
If we judged these spots solely on entertainment-value, this would be the winner. Yes, music clients actually make requests like this.
Agency: Publicis Seattle
Production Company: Prettybird
Director: Paul Hunter
Licensed Music Track: ‘Hotline Bling’ by Drake
3) NFL – “Super Bowl Babies”
A perfectly executed mix of sentimentality, pomposity & self-deprecating humor. What a massive undertaking this must have been.
Agency: Grey NY
Location Production: Park Pictures
Directors: Lance Acord and Chris Wilcha
Music/Sound Design: Human
4) Honda – “A New Truck To Love”
50% of the people at Super Bowl parties don’t give a crud about the game. The one I attended was no different. But when this commercial came on, all conversation ceased.
Agency: RPA
Production Company: Hungry Man
Director: Bryan Buckley
Re-Record & Sound Design: Beacon Street Studios
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Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 40,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians. mbielenberg@musicrevolution.com. 
