To describe our new collection of retail background music, we’ve decided to revamp an old industry term…”indie”. As in “independent”. As in “music-made-on-the-artist’s-terms”. As in “created outside the sphere of label-controlled, market-driven, whats-our-ROI-on-this?” segment of the music world.
Virtually none of the 45,000+ tracks in our library were produced by artists your parents/siblings have heard of. Rather, they were produced by – for example – the bass player of that artist your parents/siblings have heard of…while on break from touring.
The tracks were produced by bands pursuing a sound in their head who don’t give a crud about competing 
with Lady Gaga. The tracks were produced by that computer-genius you knew in high school who now suffers from insomnia because mind-blowing music software like Logic Pro can be downloaded from the App Store for $200. The tracks were produced by seasoned, jingle assassins who created what the ad agency requested – quickly – and just happened to keep the rights.
Tracks like Midnight Bounce | (#01103161) and Slick Groove | (#00013098) were forged in sculpting sessions where the artist chiseled out the David they knew was hiding within the marble slab. It just needed to be released.
If you desire a truly unique sonic experience in your retail environment and stand apart from the rest, draw upon this deep ocean of quality music created by artists who happen to NOT be famous. Proudly point to your speakers and say, “We promote independent music created by artists all over the world who are dedicated to generating cool vibes like this. We support original music.”
Become a MusicRevolution.com subscriber today and use this collection of truly “indie” tracks in your retail establishment:
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Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 45,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians. mbielenberg@musicrevolution.com. 
