Dominique and I were recently watching videos of X-Factor auditions on YouTube when this pre-roll ad for French’s Jalapeno Mustard appeared:
Clicking “Skip Ad” has become second nature for most of us by now, but this spot was the exception. It totally got our heads bobbin’. Congratulations to ADROC – the retail marketing agency for the Frenchs Food Company who produced this spot – for nudging digital advertising in the right direction.
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Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 48,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians. mbielenberg@musicrevolution.com. 
