1) Genesis – “We Don’t Ask”
The sheer might of Audra Mae’s vocals is what drives this spot. For years, Mae has been a contributing writer and vocalist for The All-American Rejects, Sons of Anarchy (TV Show) and Avicii. Nice to finally see her name on the marquis.
Agency: Innocean USA – Huntington Beach
Music: “The Real Thing” by Audra Mae & The Almighty Sound
2) Apple “iPhone 10 X”
This is actually the second time Apple used a Sofi Tukker song to launch a new product. The first time, Apple staffers came across the duo’s song “Drinkee” on SoundCloud, sent them a life-changing email, then used the track to launch Apple Watch. The New York-based artist consists of dancer/vocalist Sophie Hawley-Weld and producer Tucker Halpern. The pair met while attending Brown University.
Agency: TBWA\Chiat\Day, Los Angeles
Music: “Best Friend (feat. NERVO, The Knocks & Alisa Ueno)” by SOFI TUKKER
3) Proctor & Gamble – “Thank You, Mom”
Milck, the singer reaching into your guts as you watch this emotional spot about motherhood, is an L.A. based singer/songwriter. Milck is no stranger to harnessing the power of women. In 2017, she debuted her song “Quiet” via a cappella flash mobs at the Women’s March on Washington.
Agency: Wieden+Kennedy
Music: “Ooh Child” by Milck
4) “We Are The University of Georgia” – University of Georgia
College PSA’s like this used to be amateur-hour, wherein the participating schools got free airtime therefore the student film department threw something together. But with the help of this Coldplay-inspired track, the University of Georgia advances the medium one step forward. Not unlike kicker Rodrigo Blankenship advanced the Dawgs towards what should have been a national title with a 51-yard field goal in overtime. University of Alabama, you are Death Star. The Jedi will return. We will be back.
Agency: Info unavailable
Music: Info unavailable
Sources:
https://en.wikipedia.org/wiki/Audra_Mae
https://en.wikipedia.org/wiki/Sofi_Tukker
https://tvadvertsongs.com/
http://www.vulture.com/2018/01/what-does-sofi-tukker-have-that-apple-wants.html
http://www.milckmusic.com/about/
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Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 50,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians. mbielenberg@musicrevolution.com. 
