Check out this State Farm commercial targeted towards an African-American demographic. http://www.boardsmag.com/screeningroom/tvfilm/8966 Synopsis: These types of commercials are sometimes referred to as “image” spots. They do not convey specific information (prices, awards, products) but rather combine music and visuals together in a collage and associate that brand with the experience. This music video features a […]

In Part I of this series I described the tracking process behind the 1st of twelve production music tracks produced for our Free Music collection. Uber-guitarist Brad Long and I met every Friday at his home studio (Logic 8 running on a MacBook pro) with one creative goal: Write music tracks that belong in a […]

If you’re a musician who is interested in creating music for films and TV shows, you’ll enjoy this. In the fall of October 2009 I began a series of weekly tracking sessions with Atlanta-based guitarist/vocalist Brad Long (Matt Wertz, Seth Condrey). Brad and I each had different, but mutually beneficial goals going into what eventually […]