We have over 41,000 tracks covering every genre of music on MusicRevolution.com (www.musicrevolution.com ). Periodically, we like to feature a single production music track that we think is worth checking out. This week’s featured track is “Lamentation for Strings” by Richard Ames Music. This is a deeply moving classical, orchestral track.

“Lamentation for Strings” (#00016651)

http://www.musicrevolution.com/search/?trackid=9934

Track Description— A deeply moving piece for string orchestra, this track captures the feelings of loss and reminiscence. Instrumental, Classical Music, 20th Century. Useful for film, television and documentaries.

Influenced by – Samuel Barber

Track Metadata—

• Moods— Inspiring, sentimental, serious
• Instruments— Strings
• Genres— Classical, documentary, drama, orchestral

Length— 5:14

About Richard Ames Music—

Richard Ames is a composer, arranger, and producer who has premiered compositions and arrangements with performing ensembles across the United States. His music also has appeared as underscore for feature films and commercials, TV shows, trailers, and animations on every major broadcast and cable network. His music is a careful balance of modern techniques and classically inspired structures, creating music that is both accessible and sophisticated.

With over 41,000 tracks online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

________________________________________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 41,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants, hotels and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.

We have over 41,000 tracks covering every genre of music on MusicRevolution.com (www.musicrevolution.com ). Periodically, we like to feature a single production music track that we think is worth checking out. This week’s featured track is “Timeline” by Brian Brill. This is a serious, exotic, suspenseful track with a tribal feel.

“Timeline” (#00161920)

http://www.musicrevolution.com/search/?trackid=22916

Track Description— This is a serious, exotic, suspenseful track with a tribal feel. Orchestral strings and world percussion create a rich sound. Useful for documentaries, film, television and advertising.

Track Metadata—

• Moods— Exotic, serious, suspenseful
• Instruments— Bells, flute, strings, synth, synth voices, world percussion
• Genres— Documentary, drama, orchestral, world

Length— 1:06

About Brian Brill—

Brian Brill, pianist and two-time Emmy Award winning composer, has written original music and film scores for PBS Television, CBS Sports, and The Discovery Channel.  His most recent documentary projects include two collaborative works with composer David Barrett, “Landslide: A Portrait of President Herbert Hoover” and “A Nation Remembers: The Story of the Pentagon Memorial.”  Brill continues to produce music for national /regional radio and TV ads.  His music was featured on several Johnson & Johnson commercials during the 2008 Summer Olympics and was heard on CSI: Crime Scene Investigation.

With over 41,000 tracks online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

________________________________________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 41,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants, hotels and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.

We have over 41,000 tracks covering every genre of music on MusicRevolution.com (www.musicrevolution.com ). Periodically, we like to feature a single production music track that we think is worth checking out. This week’s featured track is “Charity Progress” by 4 Seasons Music. This is a positive, uplifting indie rock/pop track.

“Charity Progress” (#00042409)

http://www.musicrevolution.com/search/?trackid=17860

Track Description— “Positive, uplifting indie rock track, driven by a repeated muted guitar idea, with marching percussion and a big orchestral string section. Useful for motivational/inspirational videos and credits.”

Influenced by— The Temper Trap, Two Door Cinema Club, Delphic

Track Metadata—

• Moods— Corporate, fun, inspiring
• Instruments— Bass, dulcimer, electric guitar, horn section, strings, synth
• Genres— Corporate, documentary, pop, rock

Length— 3:57

About 4 Seasons Music—

A freelance composer from the UK Midlands, Alex Plowright of 4 Seasons Music has nearly 400 tracks online at MusicRevolution.com.  A graduate of Oxford University with a BA in music, Alex specializes in techniques of composition, performance and orchestration, and once wrote a dissertation on the music of the Beatles. Plowright has written music for Coca Cola, Nokia, Mercedes, MTV, Crayola, the Guggenheim Museum, the UK National Archives and two feature-length films.

4 Seasons Music can be described as uplifting instrumental music in many different styles, with a concentration on classical, ambient and minimalist styles.

With over 41,000 tracks online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

_______________________________________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 41,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants, hotels and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.

The best part of any journey is the beginning, when there’s nothing but hope. That’s why our favorite part of every sci-fi trilogy is always chapter one; where the guy with freakish recuperative powers and a metal skeleton is just drifting around Canada prizefighting for cash. Or the kid, whose parents were murdered by a criminal, is serving time in a Himalayan prison so he can beat up criminals.

What will become of these men? That much bad-assery cannot possibly stop there.

That same sense of hope and opportunity happens in music every day. Here’s a fascinating series of interconnected music releases – created by artists who sat in dark rooms full of music gear with nothing but hope. They had no idea at the time where their blood/sweat/tears would lead.

This 1977 hit single, produced entirely with electronic instruments by Giorgio Moroder..

..inspired Swedish DJ Denniz Pop to snub his elitist musician-peers and use only machines to produce…

…which was heard in a record store by two members of Ace of Base who knew they had finally found the electronic sound they were looking for. That led to the creation of..

“All That She Wants” by Ace of Base

…which music mogul Clive Davis loved so much he pulled over his yacht and signed Denniz over the phone. Arista Records released “All That She Wants” in the U.S. and it was a smash hit.

With his new fortune, Denniz created a “song-factory” (multiple dark rooms full of music gear) in Stockholm that allowed this hair-metal band singer to emerge as his most prodigious songwriter:

“Pretend I’m God” by It’s Alive

So when Jive Records had trouble finding good songs for their newly signed boy-band (well-known songwriters wouldn’t touch them)..and when manager Lou Pearlman (currently in prison for engineering the Ponzi scheme that financed all this) agreed to cover the costs of recording in Sweden, DenniZ Pop put his protege into the studio with the clean-cut boy band. Together they created…

..which was released in 1997 and became the first in a string of hits for the Backstreet Boys. Their sophomore CD, Millennium, would become one of the highest grossing CDs in music history.

—

When watching an “origins” story, we get the luxury of God’s viewpoint. We know Wolverine will save the world. We know Batman will save Gotham.

And WHEN extraordinary things are actually happening, the feelings are usually boring, painful things like, “Why won’t this drum machine work?” or “Why can’t this pretty-boy sing the melody I wrote?” or “Did my wealthy benefactor just make a pass at me?”. AFTER the extraordinary things happen, we’re left with just lifeless statistics and embarrassing tabloid headlines. Everyone’s out of adrenaline and ready to move on.

But BEFORE the extraordinary thing? With all that potential energy? Sucks us in every time. Here’s to people who sit in dark rooms full of music gear, doing the best they can, without a clue where it’s going.

_________________________________________________________

Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 40,000 tracks online where media producers, video producers, filmmakers, game developers, businesses  and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians. mbielenberg@musicrevolution.com.

We have over 41,000 tracks covering every genre of music on MusicRevolution.com (www.musicrevolution.com ). Last week we highlighted our extensive collection of Christmas and Holiday music. Since we are still in the Holiday shopping season, we wanted to feature a single Holiday track that we think is worth checking out. This week’s featured track is “Attention Shoppers” by Jonathan Geer. This is a fun, upbeat, original Christmas tune perfect for commercials.

“Attention Shoppers” (#00008041)

http://www.musicrevolution.com/search/?trackid=5135

Track Description— “A fun, upbeat, original Christmas tune designed for 30 second commercials or radio spots. Orchestral music with jolly sleigh bells and chimes lead into a cute shopping music sound with bells, pizzicato”.

Track Metadata—

• Moods— Holiday, upbeat, fun
• Instruments— Bells, flute, harp, strings, upright bass
• Genres— Holiday, fun
• Applications—Advertising

Length— 33 seconds.

About Jonathan Geer—

Located in Austin, Texas, Jonathan Geer has been a MusicRevolution.com member since April 2010. Jonathan has nearly 400 tracks online at MusicRevolution.com. Jonathan’s music has appeared on American Idol, So You Think You Can Dance, Access Hollywood, the 700 Club and numerous other shows.  He has also composed soundtracks for games appearing on Mac, PC, Nintendo DS and iPhone/iPad.

With over 41,000 tracks online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

________________________________________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 41,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants, hotels and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.

With Christmas less than a month away, we wanted to highlight some of the great royalty-free music on MusicRevolution.com (www.musicrevolution.com) that could be used for Christmas and the Holiday season for your media projects and for background music. We have a huge selection of royalty-free Christmas and Holiday music.

A search on MusicRevolution.com for “Christmas” yields over 800 royalty-free tracks—

http://www.musicrevolution.com/search/?keyword=christmas&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=37&y=6

A search on MusicRevolution.com for “xmas” yields 130 royalty-free tracks—

http://www.musicrevolution.com/search/?keyword=xmas&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=42&y=7

If you are looking for a royalty-free “Jingle Bells” music track, a search for “Jingle Bells” yields nearly 100 different royalty-free versions of the classic public domain music holiday track—

http://www.musicrevolution.com/search/?keyword=jingle+bells&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=46&y=10

If you need a royalty-free version of “Silent Night”, a search for “Silent Night” yields 45 different royalty-free renditions of this classic public domain music holiday track—

http://www.musicrevolution.com/search/?keyword=silent+night&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=46&y=4

If you are looking for a royalty-free version of “The First Noel”, a search for “The First Noel” yields 20 different royalty-free versions of this classic public domain music holiday track—

http://www.musicrevolution.com/search/?keyword=the+first+noel&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=40&y=3

If you are looking for a royalty-free version of “O Come All Ye Faithful”, a search for “O Come All Ye Faithful” yields 31 different royalty-free versions of the classic public domain music holiday track—

http://www.musicrevolution.com/search/?keyword=o+come+all+ye+faithful&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=30&y=4

A search for “holiday” yields over 2,700 royalty-free tracks—

http://www.musicrevolution.com/search/?keyword=holiday&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=38&y=2

A search for “New Year” yields the following royalty-free tracks, including 14 different royalty-free versions of “Auld Lang Syne” —

http://www.musicrevolution.com/search/?keyword=new+year&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=43&y=4

Holiday, Vol. 1

MusicRevolution.com also has a Holiday CD, “Holiday Vol. 1” (available in both physical and download CD format) with 10 hand-selected royalty-free tracks for Christmas and the Holiday season for your projects and for background music –

http://www.musicrevolution.com/cd_details/holiday_vol_1/

And for Christmas and Holiday background music for your business, office, retail establishment restaurant or hotel, MusicRevolution.com’s Internet Music Stream offers a playlist that provides a continuous stream of great Christmas and Holiday music http://www.musicrevolution.com/music_streams

With over 41,000 tracks online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

________________________________________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 41,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants, hotels and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.

Featured Production Music Track – “Circles” by Darko Saric

We have over 41,000 tracks covering every genre of music on MusicRevolution.com (www.musicrevolution.com ). Periodically, we like to feature a single production music track that we think is worth checking out. This week’s featured track is “Circles” by Darko Saric. This is a high energy, modern rock instrumental track.

“Circles” (#00008836)

http://www.musicrevolution.com/search/?trackid=5588

Track Description— “Modern rock instrumental. High energy, intense guitars and bass, lively and powerful drums and dreamy keyboards, pads. Great for dramatic soundtracks, action movies, sports programs and sizzle reels. Upbeat, motivating, energetic. Influenced by U2 and Coldplay.

Track Metadata—

• Moods— Corporate, energetic, inspiring
• Instruments— Bass, electric guitar, synth, synth pad
• Genres— Corporate, drama, pop, rock
• Applications—Advertising, broadcast programming

About Darko Saric– 

Darko Saric is a composer/producer with a BA in Music Composition from the National Conservatory of Lima, Peru, where he also studied Sound Design and Music for Film and TV. Darko began his career in Lima working with Peru’s top bands and solo artists. While there he began to compose music for independent films, corporate videos and advertising. Now residing in New York City, Darko is composing music that has been featured on network and cable television, including CW11, ABC, NBC, AMC, MTV and ESPN, and in numerous independent films.

With over 41,000 tracks online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

________________________________________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 41,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants, hotels and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.

Thanksgiving Day is a holiday celebrated primarily in the United States and Canada. With the U.S. Thanksgiving Day, Thursday, November 26, 2015, just a few weeks away, we wanted to highlight some of the great royalty-free music on MusicRevolution.com (www.musicrevolution.com) that could be used for your Thanksgiving media projects and for background music during this holiday.

A search on MusicRevolution.com for “Thanksgiving” yields 100 royalty-free tracks—

http://www.musicrevolution.com/search/?keyword=thanksgiving&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=33&y=4

A search on MusicRevolution.com for “thanks” yields over 50 royalty-free tracks—

http://www.musicrevolution.com/search/?keyword=thanks&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=0&y=0

A search on MusicRevolution.com for “thankful” yields the following 39 royalty-free tracks—

http://www.musicrevolution.com/search/?keyword=thankful&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=30&y=5

Thanksgiving is a time to gather with family and friends and reflect on the things that we are thankful for. A search for “reflection” yields nearly 300 royalty-free tracks—

http://www.musicrevolution.com/search/?keyword=reflection&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=35&y=7

MusicRevolution.com also has a royalty-free music CD, “Acoustic Guitar, Vol. 1” (available in both physical and download CD format) with a number of hand-selected royalty-free music tracks perfect for your Thanksgiving projects –

http://www.musicrevolution.com/cd_details/acoustic_guitar_vol_1/

And for Thanksgiving background music for your business, office, retail establishment or restaurant, MusicRevolution.com’s Internet Music Stream offers an “Acoustic Vibes” playlist that provides a continuous stream of calming music perfect for the Thanksgiving holiday http://www.musicrevolution.com/music_streams

With over 41,000 tracks online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

________________________________________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 41,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants, hotels and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.

It’s easy to learn online that before Clive Calder owned a record label he was a bass player. What I want to know is…..was he a GOOD bass player? Did he spend hours practicing his scales? Was he courted by lots of bands? It matters.

It matters because my music friends and I talk about money far more than we talk about music (embarrassing, but true). And we need to know it’s possible for a man to spend hours practicing his instrument, dedicate his life to the creation of good music, and eventually get handed a check for $2.7 billion (with a “b”). I’m going to believe Clive was a good bass player.

If you lived in South Africa in 1971, there was a time lag from when a song become a hit in the US/UK and the time you could go the store and buy the record.

To capitalize on this time lag, 25-year old Clive Calder, session bass player and entrepreneur, recruited the help of a local producer to record new versions of those hit songs and quickly release them in record stores. The session musician’s name was Mutt Lange. And the practice of deconstructing – then reconstructing – hit songs on a regular basis empowered both of them for a lifetime of making hits (Mutt Lange produced every song you’ve ever loved by AC/DC, Def Leppard, Shania Twain, Nickelback and Bryan Adams).

Fast forward to 1991. Germany-based record distribution giant BMG decides it’s time to acquire some record labels to ensure they always have content. By that point, Calder – now based on New York – was now the well-known, hands-on A&R brains behind Flock of Seagulls, R. Kelly and others. He liked being in the details. He rarely worked with rock acts for the simple reason that they usually wrote their own songs.

Michael Dornemann, then CEO of BMG Entertainment, didn’t think Clive would ever cash-out and stop producing music. “It’s outside my imagination,” he said.

But Calder DID allow BMG to acquire a 25% stake in his company (now re-named Zomba Records), primarily because he knew the value of good distribution (this was long before iTunes). Part of the arrangement was a “put” option; designed to put BMG at the front of the line if Clive ever decided to sell. The “put” option stated that at any point before 2002 – at Clive’s choosing – BMG would have to buy Zomba for three times the previous year’s revenue.

Great musicians have exquisite “time”. Their perception of the vast space that exists between beats one and two of a measure – and how different a groove can feel based on where they place the note – is exquisite. Clive’s sense of time told him the ideal time to sell Zomba Records was AFTER he signed the Backstreet Boys, Britney Spears and N’ Sync (1999 revenue = $900 million)…but BEFORE Napster decimated the music industry in 2001. Now that’s rhythm.

In 2000, Clive Calder exercised the “put” option in his contract with BMG, which forced them to pay him a record $2.7 billion. The largest amount of money ever paid to an individual in the music industry. Calder now resides in the Cayman Islands.

The irony? Clive didn’t sign the Backstreet Boys because he liked their music (he didn’t). He signed them because it was the only music BMG would happily distribute in Europe. They hated his urban/hip-hop artists.

“I never wanted to be David Geffen or Richard Branson,” Clive said. “I wanted to be Donny Hathaway (hands-on, soul-influenced  songwriter/producer for Roberta Flack & Curtis Mayfield).”

Well Clive, if you’re interested in doing it all over again – just for the love of music; let me know. The next time you’re passing through Atlanta you can sit in with my band….and teach my friends and me a thing or two about rhythm.

_________________________________________________________

Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 40,000 tracks online where media producers, video producers, filmmakers, game developers, businesses  and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians. mbielenberg@musicrevolution.com.

We have over 41,000 tracks on MusicRevolution.com (www.musicrevolution.com ) and we cover every genre of music. Periodically, we like to feature a single production music track that we think is worth checking out. This week’s featured track is “Gold Coast of Ghana” by Geoffrey Wilson. This is an exotic, positive, African groove track influenced by traditional and contemporary music of Ghana.

“Gold Coast of Ghana”

http://www.musicrevolution.com/search/?keyword=Gold+Coast+of+Ghana&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=32&y=4

Track Description— “An exotic, positive, African groove track influenced by traditional and contemporary music of Ghana. Would work well in many adventure and action scenes as well as scenes for safari, travel and nature. Would also work well for documentaries, commercials, advertisements and corporate applications. In addition to the full length version, nine other edits of the track are available.”

Track Metadata—

• Moods— Energetic, exotic, inspiring
• Instruments— Flute, synth, synth pad, world percussion
• Genres— Corporate, documentary, drama, world
• Applications— Advertising, broadcast programming

About Geoffrey Wilson—

Geoffrey Wilson has worked extensively as a session musician, musical director, composer, and producer. With an impressive list of clients and credits including NBC Universal, NBC Sports, CBC, National Geographic (Ron Howard & Brian Grazer), Channel 4, Oxygen, H2, E!, Esquire Network, VH1, REELZ, FCB Worldwide, Xirlink, Contempo Design, Signature Music Europe, Conservation International, and many others, Geoffrey has vast experience writing for ads, corporate, and industrial projects, as well as feature films and documentaries. Geoffrey produces outstanding music in the Dramatic, Electronic, Orchestral, New Age, Jazz, and World genres.

With over 41,000 tracks online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

________________________________________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 41,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants, hotels and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.