In an interview last month with the New York Times, the President of BMI said the first assortment of data generated by their new digital rights management tracking system revealed a higher usage of library music than they previously realized: “Debusk pulled up a screen detailing a list of nonsongs with generic names like “Graceful […]

The fact that so many A-list actors, directors and writers work on HBO projects proves the network’s creative culture is a breath of fresh air for these people. Because HBO’s bread is buttered directly by subscribers instead of advertisers their original content can tackle more controversial (read: more interesting) topics. That same empowering culture is […]

There is an old Chinese proverb that says, “The nail that sticks out gets hammered down.” That’s a helpful nugget to remember for the non-Chinese production music library that endeavors to expand their business into China. The “nail” in this example is not said music library, mind you, but rather mid-sized businesses, based in China, […]

Let’s assume you are a creative professional being compensated to create a video for a client. Let’s also assume your client will NOT be broadcasting the video on television nor distributing it on DVD, but WILL be distributing the video on the internet (their website, YouTube etc), presenting it at meetings and even showing it […]

Check out how this Super Bowl ad by Google gets so much emotional mileage out of a dead-simple piano track: The Behind-The-Scenes Story: Around 2009, Google Creative Labs decided to produce a YouTube video campaign featuring vignettes about people’s lives. The challenge was to accomplish this by showing only Google searches. They bid the creative […]