In 2005, Hollywood screenwriter Blake Snyder published Save the Cat!, a movie-maker’s help-guide that explained the governing dynamics behind every movie you’ve ever loved. Snyder’s explanation of concepts like “stating the B story theme”, “fun and games” and “whiff of death” was so down-to-earth, studio executives who read the book could hold their own in […]

The longer I work in advertising, the more respect I gain for ad agency account executives who succeed at getting good creative pushed up through the chain of command. Oh to be a fly on the wall when the newly appointed chief marketing officer tries to explain the virtues of self-deprecation – on national television […]